Judy Anne Lumagui Santos (better known as Judy Ann Santos), popularly known as Juday (born May 11, 1978 in Manila, Philippines), is an award-winning and multi-nominated film and television actress, recording artist, product endorser, and film producer in the Philippines.
Santos is one of the granddaughters of the late businesswoman, Victoria Dayrit-Santos of Pampanga, and Tatang Miguel Santos, now 88 years old, a proprietor of the defunct Victoria Supermarket and Victoria Building located in Caloocan City which is now on its 38th anniversary. Both are landowners of a big farm in Rizal and Tarlac. She has an elder brother, actor Jeffrey Santos, and an elder sister named Jackie. Her mother single-handedly raised them by working as a caregiver in Toronto, Canada. She also has half-siblings with her father who is now based in California, U.S.A.
Santos' mass appeal enabled her to become one of the country's top and most reliable product endorsers. Her endorsement of the slimming pill Fitrum boosted the market for herbal supplements in the Philippines. Here is a list of the products Santos has endorsed through the span of her career:
Palmolive Naturals Shampoo; King Flakes Crackers; 555 Sardines; AMA Computer College; Mark II Inhaler; Leonardo Bags;
Anonymous Shop; Shield Insecticide; Pacific Blue Eyewear & Watches; Angel Milk; Angel Condensada; Angel Coffee Creamer;
Fitrum; Juday’s Baby Products; M Lhuillier; Forever Flawless; Talk N’ Text/Smart-PLDT; Tuseran; Equitable-BDO Credit Card;
Pride Detergent Soap; Selecta Ice Cream; Marcella Accessories; For Me Apparel; Extract Skin Whitener; Lock & Lock-Familia;
Modess Feminine Napkin; Maggi; Bacolod Chicken Inasal; Pantene; Lactacyd; and Datu Puti Vinegar.
Santos ranks #2 based on the number of current endorsements (as of January 2009) and #6 based on the total (approximate) amount paid to the celebrity (for the year 2008) according to YES! Magazine.
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